Your Marketing Department
Running a small business in today's economy is no job for cowards! Just knowing your product/service is no longer enough to compete in a world where any Tom, Dick or Sherri can put up a website anywhere in the world and suddenly become your next big competitor. Whether you are trying to start up, keep afloat or grow your business, DLD can help. We offer a variety of services to take the mystery out of marketing and replace it with confidence!
Planning
Business Plans- Without a strong and versatile business plan, you'll have a difficult time raising capital, planning, and implementing successful growth. Whether you are planning to start a business, you've never prepared a business plan for your current business or you'd like to revise the one you have, we can help. We will help you compose your plan to take in all considerations, including start-up costs, operating budget, competition and economic conditions.
Marketing Plans- Stop throwing money out the window! The Small Business Association says that, "Marketing plays a vital role in successful business ventures. How well you market your business will ultimately determine your degree of success or failure." We can help create or revise your marketing plan and we offer services like classifying customer needs, targeting, positioning, and sales strategy development. Know how much and where to spend your marketing dollars to insure your highest return on investment.
Media Plans- Figuring out the best avenue to advertise your company in today's high-tech environment can be intimidating. Let us help you choose the most efficient, cost-effective tools for spreading the word.
Product Development, Pricing and Placement- Have a new product or service you want to put on the market? Let us help you by identifying your target market, competitors, costs, pricing and even the strengths and weaknesses of your proposed product or service. Then we'll test market your product/service to ensure its success.
Research- Whether we develop primary research (surveys, questionnaires, focus groups...) or secondary research (on-line databases, government and trade publications...) we will make sure that you have the best information available to make choices about your company.
Implementation
Promotions
Creative Services- Brand Development (Logos/Corporate Identities)
Print- Brochures, Stationery, Advertisments, Technical Manuals, Signage Design
Video- Training Videos, Television/Web Advertisments, Presentations
Web- Web Site Development and Management
Photography
Software Training- Microsoft Office Specialist Certified® in Outlook, Word, Excel, Powerpoint, Access and Project. We can train you and your staff to use your current software to make your business more efficient and effective than you ever dreamed possible.
Sales Training- Having a outstanding sales team should be part of your plan for success. Using state-of-the-art training techniques, we will provide sales training and incentives for your employees.
Assesment
Reporting- How will you know if your plans were successful? With thorough and accurate reporting. Using tools like customer feedback, sales volume, bad debt, and inventory on hand, we will develop reports that will make sense so that you can make crucial business decisions in the most efficient way.